Website audit
Our small business website audit service is designed to uncover hidden opportunities. With a detailed website review, we’ll help you enhance user experience, meet accessibility standards, and drive more conversions— boosting your business’s success online.
Let's unlock your website’s full potential with a detailed audit tailored to your business needs.
Ready to improve your website with our website audit process?
Our website audit process is designed to thoroughly assess and optimise your site for maximum performance and user engagement. Over a focused 2-week period, we dive deep into usability, accessibility, and conversion optimisation to provide you with actionable insights that can drive real business results.
Step 1: Consultation
We start by understanding your business goals, challenges, and what you hope to achieve with your website. This ensures our audit is aligned with your objectives.
Step 2: Analysis
We conduct a thorough website review, covering usability, accessibility, and conversion optimisation, to identify strengths, weaknesses, and opportunities.
Step 3: Detailed report
You’ll receive a comprehensive report detailing our findings, along with clear, actionable recommendations prioritised by impact.
Step 4: Implementation support
We don’t just stop at the audit. We’re here to help you implement the changes or provide guidance to ensure your website achieves its full potential.
Website audit FAQ's
A website audit is an in-depth analysis of your website’s performance. In our approach, we focus on usability, accessibility, and conversion optimisation to identify areas for improvement.
Our audit covers usability, accessibility, and conversion optimisation, providing you with a detailed report and actionable recommendations to enhance your site.
Our website audits typically take 1 to 2 weeks, depending on the size and complexity of your website.
We offer implementation support and guidance to help you make the recommended changes. If you're looking for a full re-design of your website, check out our website design services instead.
We recommend a website audit once a year, or whenever significant changes are made to your website or business goals.
Absolutely. Whilst we specialise in Wix and Squarespace, our audit process can be applied to any website platform.
Ensure your website is easy to navigate and provides a seamless user experience. We evaluate the flow between pages, the consistency of design, and the effectiveness of your navigation menu to guide users effortlessly toward your main goals.
Usability
1
Make your website accessible to everyone. We review how well your website meets the latest accessibility standards, ensuring content readability, appropriate colour contrasts, and inclusive design practices are in place, making your site usable by all visitors.
Accessibility
2
Maximise your website’s potential to convert visitors into customers. We focus on mobile responsiveness, the effectiveness of your calls-to-action (CTAs), and the overall style of your content to ensure every aspect of your site encourages action.
Conversion (CRO)
3
Your website can be audited across our three core areas:
Investment
From £200
Timelines
2 weeks
Support
For 30 days post completion
Our website audits don’t just highlight problems — they provide the roadmap to a more successful, user-friendly, and high-converting website.
Understand your opportunities
Gain insights into areas where your website can improve, from design to usability.
Align your website to your business goals
Ensure your website is working towards your business objectives, not against them.
Enhance user experience
Learn how to make your website more user-friendly, keeping visitors engaged and driving them toward action.
Boost website performance
Identify and fix issues that may be slowing down your website or causing visitors to leave prematurely.
Our website audit will give you:
Clarity and direction
A clear understanding of what’s working on your website and what needs improvement.
Actionable insights
Specific, prioritised recommendations that you can implement to enhance your website.
Improved ROI
A website that’s optimised for conversions, leading to better engagement, more leads, and increased revenue.
Ensuring a smooth and intuitive user experience can significantly reduce bounce rates and encourage visitors to take action. We look at:
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Navigation structure: We analyse your website’s navigation menu to ensure it is intuitive and easy to use. This includes checking for logical page hierarchy, clear labels, and minimal clicks to reach key information.
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User journey: We assess how users move through your website—from landing on the homepage to reaching your intended user goal, such as making a purchase or filling out a contact form. This helps identify any obstacles or friction points that might cause users to leave your site prematurely.
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Design consistency: We review the overall visual consistency across your website, including font choices, colour schemes, and layout patterns, to ensure a cohesive brand experience that keeps users engaged.
Usability
According to the World Health Organisation (WHO), over 1 billion people worldwide live with some form of disability. Let's ensure your website is open to all, by reviewing your:
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Compliance with standards: We check your website against the latest Web Content Accessibility Guidelines (WCAG) to ensure it is usable by everyone, including people with disabilities. This includes evaluating keyboard navigation, screen reader compatibility, and other assistive technologies.
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Content readability: We review the readability of your content, focusing on font size, line spacing, and language simplicity to make sure that your text is easily digestible by all users, including those with visual impairments or cognitive disabilities.
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Colour contrast: We assess the contrast between text and background colors to ensure that your content is visible and readable, especially for users with color vision deficiencies.
Accessibility
Conversion Rate Optimisation (CRO) directly impacts your bottom line. Even a small increase in your conversion rate can significantly boost your revenue without the need for more traffic. We review your opportunities with:
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Mobile responsiveness: We evaluate how your website performs on mobile devices, ensuring that your site is fully responsive and provides an optimal experience regardless of screen size. This is important as more than half of all web traffic now comes from mobile devices.
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Effective CTAs: We review the placement, design, and wording of your calls-to-action (CTAs) to ensure they are compelling and strategically positioned to encourage user engagement.
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Content and language style: We assess the tone, style, and clarity of your content to make sure it resonates with your target audience and aligns with your brand voice, which is key to building trust and driving conversions.
Conversion
We focus on the real areas that make your business grow
Our website audit focuses on three key areas—usability, accessibility, and conversion rate optimisation (CRO). Each of these areas plays a crucial role in ensuring your website is not just visually appealing but also effective in achieving your business goals.