The festive season is right around the corner, and with it comes a huge opportunity for service-based businesses to make the most of the Christmas spirit. If you haven’t already started thinking about how your website can capitalise on this, now’s the time. One of the most effective ways to drive holiday conversions? A Christmas-themed landing page that showcases seasonal offers and promotions tailored to your business.
A dedicated Christmas landing page allows you to speak directly to your audience during a time when they’re more likely to be in a buying (or booking) mood. According to a study from Adobe, online spending during the holiday season reached $210 billion in 2022 in the U.S. alone, and that number is only expected to grow . That’s a lot of potential customers out there looking for businesses like yours to solve their seasonal needs.
But creating a landing page specifically for Christmas isn’t just about throwing up a few festive images or adding a bit of red and green. It’s about strategically crafting an experience that will resonate with your audience, drive engagement, and ultimately increase your conversions. Let’s dive into why a holiday-focused landing page is essential for your service-based business, and what makes it so powerful during this time of year.
Why you need a Christmas-themed landing page for your small business
1. Capture Christmas traffic
People’s search behaviours change during the holiday season. Whether they’re looking for gift ideas, special promotions, or festive services, your landing page can act as a one-stop-shop for everything holiday-related that your business offers. A well-optimised Christmas landing page allows you to rank higher in holiday-specific searches, meaning you can capture that seasonal traffic and turn it into new leads or bookings.
2. Focused messaging for maximum conversions
One of the biggest advantages of a landing page is that it’s focused on a single goal—whether that’s getting customers to book a holiday service, purchase a gift card, or take advantage of a limited-time offer. By stripping away distractions and guiding your visitors to take a specific action, you can dramatically increase your conversion rates.
Think of it this way: your regular homepage serves a wide variety of visitors year-round, and has to cover a lot of bases. A Christmas landing page, however, is laser-focused on seasonal offerings, making it much easier for your audience to find what they’re looking for and take action.
3. Seasonal promotions drive urgency
The holiday season is the perfect time to leverage the power of FOMO (fear of missing out). Limited-time offers, countdown timers, and special Christmas packages all create a sense of urgency, encouraging visitors to act fast before the season ends. When combined with festive design elements, your Christmas themed landing page can push users over the edge to convert.
Plus, once your page is live, you can direct all of your Christmas marketing efforts—social media, email campaigns, and even PPC ads—straight to that page, giving your customers a seamless experience from start to finish.
Key elements of a high-converting Christmas themed landing page
Here’s what you need to consider when building your holiday landing page:
1. Festive (but on-brand) design
It’s important to get into the festive spirit, but without going overboard. Your Christmas-themed landing page should incorporate subtle holiday elements while staying true to your brand’s overall aesthetic. Think along the lines of seasonal imagery, holiday-themed fonts, or even festive animations. But be careful to avoid too many loud colours or overwhelming graphics—keep it professional yet festive.
Pipedrive had a fantastic Christmas landing page last year, where they used subtle snowflake imagery and a muted red and green palette to offer holiday discounts without detracting from their clean, professional design. I've not seen them launch their landing page for 2024 yet so keep your eyes peeled...
2. Clear, holiday-specific CTAs
Your call-to-action needs to be front and centre. Whether you’re promoting a festive service package, selling gift vouchers, or running a holiday giveaway, make sure the CTA button is easy to spot and uses clear, holiday-specific language like “Book Your Holiday Service Now” or “Claim Your Christmas Offer.”
Make sure your CTA is bold and stands out against the page background, and if possible, add a countdown or “limited-time offer” banner to drive urgency. For inspiration, we always look to Gymshark - they're great at time-sensitive language!
3. Highlight seasonal offers and discounts
This is your chance to showcase the special deals or services you’re offering for the festive season. Whether it’s a discount on services, limited-time bundles, or festive packages, make sure to give these offers prime real estate on your landing page. Keep the copy concise, highlighting why these holiday promotions are unique and valuable to your customers.
4. Social proof to build trust
Don’t underestimate the power of testimonials or user-generated content (UGC). Incorporating reviews or testimonials related to your holiday services will help build trust and confidence in your audience. You can even highlight past customer experiences during the festive season to add relevance and a sense of community to your landing page.
5. Mobile optimisation
With most online traffic now coming from mobile devices , it’s essential that your small business Christmas landing page is mobile-friendly. Ensure that your page looks great on any screen size, and test your design to make sure your CTAs are easy to tap, load times are quick, and all elements adjust properly for mobile visitors.
Examples of successful Christmas themed landing pages
Etsy’s Holiday Gift Guide: With personalised recommendations, a holiday countdown, and easy navigation, Etsy’s seasonal landing page is a prime example of keeping things simple while delivering a highly relevant holiday experience.
Airbnb’s Festive Landing Page: Airbnb often creates themed landing pages during the holiday season, complete with tailored messaging and seasonal imagery, making it easier for users to book festive experiences. I haven't seen them launch a 2024 version yet, but I'm confident it will be good!
Don’t miss out on the festive rush
Your Christmas-themed landing page should be live by the start of December to give your audience plenty of time to browse, book, or purchase. And creating a well-optimised landing page takes time, so make sure you're starting now!
If you’re unsure where to start or need some help designing and launching your Christmas landing page, we’re here to help! Get in touch with us today, and let’s create a holiday landing page that’ll boost your seasonal conversions and keep your customers coming back for more.