If you’re a small, service-based business, figuring out how to present your services online can be a tricky balancing act. You want to appeal to a wide range of clients, but at the same time, you don’t want to overwhelm potential customers with too many options. That’s where offering tiered service packages can be a game-changer, and have many benefits associated with it.
Tiered pricing allows you to showcase your services at different levels, catering to various customer needs and budgets. In this blog, we’ll explore why tiered service packages are so effective for converting visitors into paying customers and how you can easily implement them on Wix and Squarespace websites.
Why tiered service packages work
Tiered pricing is all about offering different levels of value at different price points. Whether you’re a freelancer, consultant, or service-based small business, tiered packages allow you to cater to both price-sensitive customers and those looking for premium offerings.
Here’s why it works so well:
Offers flexibility to customers: People love having options. Tiered pricing allows potential customers to choose a package that best suits their needs and budget. Instead of a one-size-fits-all approach, you’re giving visitors the power to decide what’s right for them.
Increases your revenue: By offering higher-priced tiers, you’re providing an opportunity for clients to spend more if they want more comprehensive services. This upselling technique can significantly boost your overall revenue without having to acquire new customers.
Reduces decision paralysis: When you offer just a few clear choices, you make it easier for potential customers to make a decision. Studies show that people are more likely to make a purchase when they’re presented with limited options, rather than being overwhelmed by too many.
So what do I recommend?
1. Create three distinct tiers
When creating tiered service packages, the sweet spot is usually three tiers: basic, standard, and premium. This structure is familiar to most customers and provides enough variety to cater to different needs without being overwhelming.
Why three? Three-tiered pricing gives your audience just the right amount of choice—enough to feel empowered, but not so many that they’re stuck in decision paralysis. A basic tier captures budget-conscious clients, while the premium tier targets those who want all the bells and whistles.
Not sure how to implement tiers? In Wix, you can use the “Pricing Plans” app to set up three clear pricing tiers and outline what’s included in each. Squarespace users can use the “Summary Block” or “Pricing Tables” to create a tiered structure that clearly shows the differences between your packages.
2. Highlight the most popular option
It’s helpful to guide users toward the package that’s best suited for the majority of your customers by highlighting a “most popular” option. This adds a layer of social proof and nudges visitors toward a decision.
This works simply because people tend to follow the crowd. When you highlight a “most popular” package, you’re showing potential customers that this is the option most people go for, making it feel like a safe choice.
For example, Wix highlights their “Business” plan as "recommended", giving it more visibility on their pricing page to attract customers who want a balance of features and value.
Both Wix and Squarespace allow you to easily highlight one of your tiers. On Wix, use the “Featured Plan” setting in the Pricing Plans app to draw attention to the most popular option. On Squarespace, you can add custom labels like “Most Popular” to your pricing table using a summary block or simple text overlay.
3. Clearly outline what’s included in each package
One of the biggest mistakes businesses make with tiered pricing is not being clear about what’s included at each level. Customers should be able to quickly compare the features and services in each package, without having to dig for the information.
Clear communication builds trust and helps potential customers understand the value of each package. By outlining the differences in each tier, you give people a reason to upgrade if they need more comprehensive services.
4. Make upgrading simple and friction-free
Once customers choose a tier, make it easy for them to upgrade to a higher package if they need more services later. This not only increases your revenue over time but also enhances the customer experience by allowing flexibility as their needs grow.
A frictionless upgrade process keeps customers on board longer and encourages them to invest more in your services as their business grows. It also shows that you’re accommodating their changing needs, which builds loyalty.
Both Wix and Squarespace allow users to upgrade their plan easily. In Wix, you can enable automatic plan upgrades in the Pricing Plans app settings. In Squarespace, you can direct users to a membership or pricing page where they can upgrade to a higher tier with one click.
5. Offer a free trial for your premium tier
Offering a free trial, especially for your top-tier service, is a great way to let potential customers experience the value of your premium package without committing upfront. It reduces the perceived risk and gives you an opportunity to showcase your services.
Free trials encourage people to try your most comprehensive service, which often leads to them staying on as paying customers once they’ve experienced the full value.
In Wix, you can offer free trials by creating a special plan in the Pricing Plans app that automatically transitions to a paid package after the trial period ends. In Squarespace, you can set up free trials using the “Membership Block” feature, which allows you to gate content or services that unlock after the trial.
Offering tiered service packages has the benefit of giving customers the power of choice
Tiered service packages are an effective way to cater to different budgets and needs while boosting your business’s revenue. Whether you’re using Wix or Squarespace, creating tiered packages is simple, and it can significantly improve the customer experience by providing clear options that appeal to a wider range of clients.
Looking to refresh your service-based small business and need a new web designer to make it happen? Reach out to us today to see how we can help you to implement the benefits of tiered service packages!