Creating a successful website can be challenging, especially for small service-based businesses. We've curated some of the most common mistakes we've seen, and tips on how to fix them.
Lack of Clear Value Proposition
Your value proposition should clearly explain what you offer and why clients should choose you. Without it, visitors may leave your site without understanding the benefits of your services. Craft a concise and compelling value proposition and display it prominently on your homepage.
Poor Navigation
Complicated or confusing navigation can frustrate visitors and cause them to leave your site. Use a simple and intuitive navigation structure with clear labels.
Not Mobile-Friendly
Not having a mobile-friendly website can turn away a significant portion of potential clients. Ensure your website uses responsive design and test it on various devices.
Slow Loading Times
Slow websites can drive visitors away and negatively impact your search engine rankings. Optimise your site’s performance by compressing images and leveraging browser caching.
Missing or Hard-to-Find Contact Information
If potential clients can’t easily find your contact information, they may take their business elsewhere. Include your contact information in the header or footer of your site and create a dedicated contact page.
Looking to boost your business? Avoiding these common website mistakes can help you create a more effective online presence. Need help with implementing any of these? Contact us today to see how we can help - we'd love the chance to work together!