Website optimisation

Quick ways to optimise your website for last-minute Christmas shoppers

Lucy

Dec 54 min read

Quick ways to optimise your website for last-minute Christmas shoppers

The holiday season is in full swing, and if you feel like time is running out to attract last-minute Christmas shoppers, you're not alone!

Are you scaring away your users? The dark [patterns] side of web design

Lucy

Oct 314 min read

Are you scaring away your users? The dark [patterns] side of web design

Your website goal should always be to create a user-friendly experience that encourages visitors to take the action you want.

Writing small but powerful copy to boost your small business website engagement

Lucy

Oct 235 min read

Writing small but powerful copy to boost your small business website engagement

When writing copy for your website, don't just focus on the big stuff like your headlines. Microcopy can improve your website experience,

Features you didn't know could boost your small business website conversion rate

Lucy

Oct 174 min read

Features you didn't know could boost your small business website conversion rate

Sometimes, it’s the unexpected elements that make a visitor stop, engage, and ultimately convert into a customer.

Creating the perfect FAQ page for your small business

Lucy

Oct 114 min read

Creating the perfect FAQ page for your small business

If you think your FAQ section page is just a place for visitors to find answers, think again.

Is your website design triggering the right user emotions?

Lucy

Oct 73 min read

Is your website design triggering the right user emotions?

Emotion plays a key role in the decision-making process. It’s not just about what your website says, but how it makes people feel.

How to optimise your website homepage for maximum conversions

Lucy

Oct 34 min read

How to optimise your website homepage for maximum conversions

A well-optimised homepage can be the difference between a visitor bouncing away or sticking around to learn more about your services.

The importance of website accessibility in website design

Lucy

Sep 165 min read

The importance of website accessibility in website design

Around 16% of the global population has a disability. Having a website that works for everyone is key to building a strong online presence.

How to use micro-interactions in your website design

Lucy

Sep 124 min read

How to use micro-interactions in your website design

Micro-interactions are the subtle, often tiny design elements that respond to user actions, and can increase user satisfaction by up to 70%.

The power of visual hierarchy in website design

Lucy

Sep 93 min read

The power of visual hierarchy in website design

Naturally, we all want our website to be unique and to stand-out, but when people scan screens based on past experiences and...

Small changes to make a big impact to your website

Lucy

Sep 55 min read

Small changes to make a big impact to your website

Your website’s aesthetic is the first thing users notice when they land. And when it comes to your website, first impressions matter.

Harnessing the power of Google Search Console for SEO success

Lucy

Aug 278 min read

Harnessing the power of Google Search Console for SEO success

One of the most effective and free tools available to monitor and improve your website's SEO performance is Google Search Console.

How to guide your website users next steps

Lucy

Aug 237 min read

How to guide your website users next steps

In the world of web design, understanding human psychology can be the key to unlocking higher conversion rates.

Creating a compelling value proposition on your website homepage

Lucy

Aug 213 min read

Creating a compelling value proposition on your website homepage

A compelling value proposition not only captures visitors attention, but helps to articulate the benefits they'll get from your services.

Lucy

Aug 205 min read

How to optimise your contact page

Your website’s contact page is more than just a way for visitors to reach you—it’s a critical touchpoint to convert browsers into customers.

How to increase customer satisfaction on your website

Lucy

Aug 94 min read

How to increase customer satisfaction on your website

Too often, businesses are unintentionally frustrating potential leads before they even get signed up to their services. Let's change that.

Mastering website strategy: Driving leads for service-based businesses

Lucy

Aug 66 min read

Mastering website strategy: Driving leads for service-based businesses

To truly harness the power of your online presence, you need a well-thought-out website strategy.

Common website mistakes service-based businesses make, and how to avoid them

Lucy

Jul 261 min read

Common website mistakes service-based businesses make, and how to avoid them

Creating a successful website can be challenging, especially for small service-based businesses. We've curated some of the most common mista

Lucy

Jul 193 min read

Website audits? A business essential.

A website audit might not be the first thing on your to-do list, but it's an essential part of maintaining a successful online presence.

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