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10 common website mistakes costing your small business clients (and how to fix them)
Already this year I've seen patterns with the website 'problems' clients come to me with. These are the most common issues (with fixes!).
Lucy
Apr 25 min read

Let's debunk some website strategy myths
Have you ever googled "how to improve my website" and found yourself overwhelmed by all the advice out there? This is for you.
Lucy
Mar 264 min read


The website features I wish more service-based businesses used
SO many service-based businesses are underusing their websites simply by not knowing what services are out there for them.
Lucy
Mar 196 min read

AI tools every small business needs for website management in 2025
AI tools can be a game-changer when it comes to website management, especially for tasks like brainstorming, content creation and analytics.
Lucy
Mar 125 min read

How to scale your service based business with a website that grows with you
When you’re starting a service-based business, it’s easy to think about your website as a one-time project: something you get designed,...
Lucy
Feb 265 min read

When is it time to invest in professional website design over DIY?
Your website design seriously impacts your business growth. So let’s break down why, and when, it might be time to invest in a professional.
Lucy
Feb 194 min read

How to actually many money whilst you sleep
It's cliche isn't it. The whole "make money whilst you sleep" idea. But the real way to make money while you sleep is through your website.
Lucy
Feb 53 min read

The benefits of offering tiered service packages on your website
If you’re a small, service-based business, figuring out how to present your services online can be a tricky balancing act.
Lucy
Jan 294 min read

How to design a personalised user experience for your small business website
A personalised experience can make all the difference between someone browsing and someone becoming a loyal customer on your website.
Lucy
Jan 134 min read

Simple steps to refresh your website for 2025
As the new year approaches, it’s not just your personal resolutions that need attention—it’s time to give your website a fresh start too!
Lucy
Dec 28, 20243 min read

Planning your 2025 website content strategy
I've been using the slight downtime I've had over the last festive few days to begin planning out my own 2025 content strategy.
Lucy
Dec 19, 20244 min read

Seasonal SEO: How to rank higher for Christmas searches
The holiday season is one of the most important times of year for businesses of all sizes.
Lucy
Nov 28, 20244 min read

Designing a pricing page that sells your small business services
When it comes to service-based businesses, your pricing page can make or break a sale.
Lucy
Nov 7, 20244 min read

Writing small but powerful copy to boost your small business website engagement
When writing copy for your website, don't just focus on the big stuff like your headlines. Microcopy can improve your website experience,
Lucy
Oct 23, 20245 min read

Features you didn't know could boost your small business website conversion rate
Sometimes, it’s the unexpected elements that make a visitor stop, engage, and ultimately convert into a customer.
Lucy
Oct 17, 20244 min read

Creating the perfect FAQ page for your small business
If you think your FAQ section page is just a place for visitors to find answers, think again.
Lucy
Oct 11, 20244 min read

How to optimise your website homepage for maximum conversions
A well-optimised homepage can be the difference between a visitor bouncing away or sticking around to learn more about your services.
Lucy
Oct 3, 20244 min read

Writing effective service descriptions for your small business website
Writing effective service descriptions is essential for any small business looking to convert website visitors into loyal customers.
Lucy
Sep 30, 20245 min read

Building recognition and trust in your website design with consistent branding
When visitors land on your website, they should immediately recognise who you are and what you stand for.
Lucy
Sep 26, 20245 min read

The power of shape psychology in website design
Shape psychology refers to how different shapes impact our emotions, and it can be used in web design to evoke specific user responses.
Lucy
Sep 23, 20246 min read
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