Small business web design

Planning your 2025 website content strategy

Lucy

4 days ago4 min read

Planning your 2025 website content strategy

I've been using the slight downtime I've had over the last festive few days to begin planning out my own 2025 content strategy.

Seasonal SEO: How to rank higher for Christmas searches

Lucy

Nov 284 min read

Seasonal SEO: How to rank higher for Christmas searches

The holiday season is one of the most important times of year for businesses of all sizes.

Designing a pricing page that sells your small business services

Lucy

Nov 74 min read

Designing a pricing page that sells your small business services

When it comes to service-based businesses, your pricing page can make or break a sale.

Writing small but powerful copy to boost your small business website engagement

Lucy

Oct 235 min read

Writing small but powerful copy to boost your small business website engagement

When writing copy for your website, don't just focus on the big stuff like your headlines. Microcopy can improve your website experience,

Features you didn't know could boost your small business website conversion rate

Lucy

Oct 174 min read

Features you didn't know could boost your small business website conversion rate

Sometimes, it’s the unexpected elements that make a visitor stop, engage, and ultimately convert into a customer.

Creating the perfect FAQ page for your small business

Lucy

Oct 114 min read

Creating the perfect FAQ page for your small business

If you think your FAQ section page is just a place for visitors to find answers, think again.

How to optimise your website homepage for maximum conversions

Lucy

Oct 34 min read

How to optimise your website homepage for maximum conversions

A well-optimised homepage can be the difference between a visitor bouncing away or sticking around to learn more about your services.

Building recognition and trust in your website design with consistent branding

Lucy

Sep 265 min read

Building recognition and trust in your website design with consistent branding

When visitors land on your website, they should immediately recognise who you are and what you stand for.

The power of shape psychology in website design

Lucy

Sep 236 min read

The power of shape psychology in website design

Shape psychology refers to how different shapes impact our emotions, and it can be used in web design to evoke specific user responses.

Lucy

Sep 195 min read

Your brand is a story unfolding across all customer touch points

When Jonah Sachs said, "your brand is a story unfolding across all customer touch points," he tapped into a powerful truth about business.

Small changes to make a big impact to your website

Lucy

Sep 55 min read

Small changes to make a big impact to your website

Your website’s aesthetic is the first thing users notice when they land. And when it comes to your website, first impressions matter.

Choosing the right fonts for your website

Lucy

Sep 27 min read

Choosing the right fonts for your website

Typography is one of the most crucial yet often overlooked elements of web design.

How to utilise Squarespace email campaigns to promote your services

Lucy

Aug 135 min read

How to utilise Squarespace email campaigns to promote your services

Maintaining consistent communication with your clients is essential - and email campaigns are a great way to achieve this.

Best practices for designing a small business website

Lucy

Aug 25 min read

Best practices for designing a small business website

Your website is often the first impression customers have of your business, so it’s crucial to get it right.

How to make your online coaching business stand out

Lucy

Jul 53 min read

How to make your online coaching business stand out

The online coaching industry is booming, but how do you make your services stand out?

The top 5 things you need to launch an eCommerce business

Lucy

Jul 33 min read

The top 5 things you need to launch an eCommerce business

Looking to start an eCommerce business? Here's the main 5 things you need to get it off the ground.

Wix vs Squarespace: Which website builder is right for your business?

Lucy

Jun 303 min read

Wix vs Squarespace: Which website builder is right for your business?

Our handy comparison of website builders Wix and Squarespace, helping you decide which is right for your business.

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