As AI adoption grows, so does the question of ethics. How do we balance the need for automation with keeping our human authenticity?

Last week, Shopify made waves by becoming one of the first big-name companies to go all in on AI. Their CEO, Tobi Lütke, sent out a memo to all employees making one thing clear: AI is now non-negotiable at Shopify.

It's easy to overlook website navigation. You know how to get to the important pages so shouldn't this be obvious for your visitors too?

Already this year I've seen patterns with the website 'problems' clients come to me with. These are the most common issues (with fixes!).

When I first went freelance I did what most ex-corporate people do. I tried to force myself into a structured 9-5 routine. That didn't work

Have you ever googled "how to improve my website" and found yourself overwhelmed by all the advice out there? This is for you.

SO many service-based businesses are underusing their websites simply by not knowing what services are out there for them.

So I've FINALLY decided to get serious about my personal brand. Better late than never right? Here's what's working for me so far...

AI tools can be a game-changer when it comes to website management, especially for tasks like brainstorming, content creation and analytics.

I truly believe that your website is what transforms a small business into a thriving one. And should be at the centre of your strategy.

When you’re starting a service-based business, it’s easy to think about your website as a one-time project: something you get designed,...

Your website design seriously impacts your business growth. So let’s break down why, and when, it might be time to invest in a professional.

One of the most common issues I’ve seen is websites that have done the hard part of getting visitors, but then can't convert them.

It's cliche isn't it. The whole "make money whilst you sleep" idea. But the real way to make money while you sleep is through your website.

If you’re a small, service-based business, figuring out how to present your services online can be a tricky balancing act.

There’s been a growing conversation about inclusivity in both the physical and digital world, and rightly so.

A personalised experience can make all the difference between someone browsing and someone becoming a loyal customer on your website.

As the new year approaches, it’s not just your personal resolutions that need attention—it’s time to give your website a fresh start too!

I've been using the slight downtime I've had over the last festive few days to begin planning out my own 2025 content strategy.

The holiday season is in full swing, and if you feel like time is running out to attract last-minute Christmas shoppers, you're not alone!